Can you honestly agree with each of the statements below:

• I have ONE master, complete database of all clients and potential clients
• I have a complete database of all referral partners
• I stay in contact with ALL my clients/potential clients and referral partners monthly
• I mine my database for new business and referrals
• I can instantly pull up all my notes and information on each contact
• I personally manage my database

So how did you do?  Can you agree with all or most of the above statements? If not why?

No matter what your business your database is the foundation.  Every person you come in contact with is a potential client and if not them someone they know is.  It is critical to have all your contacts in one easy to access place so you are not searching through file cabinets, email systems, your cell phone, etc. trying to find out what you "know" about them.

Get Help

I was asked today why the first thing I always ask new clients is "Do you have a business plan?".  

I will admit that a business plan and especially a marketing plan is something I harp on, but with out one people are running their businesses by the seat of their pants with no written thoughts to hold them selves accountable.

You do not have to have a formal 15 page business plan; it does not even have to be typed out.  JUST write it down!  By nature if we each have something to strive for (a goal) that we can keep top of mind we will try our hardest to accomplish it because we do not want to let ourselves down.

Just take a few minutes to outline where you are today, where you want to be by the end of the year and 5 things you need to do to get there.  Than, take that piece of paper and make 3 copies.  File the original for your records, post one at the office, one at home and put one in you briefcase so you always have it with you.

If you keep you sketched plan and goals in sight you will not loose track of what you are supposed to be doing.  Also, your plan can change.  If you need to adjust the plan throughout the year for the better or worse just do it and remember to replace the copies at home, work and in your briefcase (always keep the originals for your reference).